中国质量报丨开启中国农业品牌发展新格局,百强标志性品牌获各方高度赞誉
12月18日,以“赋能品牌农业 决胜脱贫攻坚”为主题的2020第六届中国农业品牌年度颁奖盛典在成都通威国际中心成功举行。会上,“2020中国农产品百强标志性品牌”隆重揭晓。今年的第二届百强榜单从参评阶段就角逐激烈,相比去年,今年的参评品牌和企业无论是区域、品类、特色、构成方面都展现了新变化、新特点、新趋势,开启了中国农业品牌发展新格局!
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2020年中国农产品百强标志性品牌区域分布及数量
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参会领导嘉宾为盛会的成功举行点赞
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2020中国农产品百强标志性品牌授牌现场
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